The Benefits of Virtual Reality Content for Brand Marketing in 2022

SNEAKY BIG Staff / 1.21.2022

More and more brands are incorporating virtual reality (VR) and augmented reality (AR) into their 2022 marketing plans. These tools open up new and effective ways to connect with customers and increase brand awareness.

Here are some of the benefits of implementing VR and AR technology into your brand marketing in 2022. 

#1 Immersive Content

People have short attention spans, so you need content that stands out from the white noise so prevalent in the internet and social media. Traditional still imagery and video content alone may not be enough to get you noticed above your competitors.

By offering VR and AR content on your website, social feeds and app, people can go beyond simply looking at something but actively engage with it instead. This level of immersion will make them more likely to stop their scrolling, engage with your content and have a meaningful interaction with your brand. 

#2 Memorable Touchpoints

Before someone will consider using your product or service, they likely need to have a series of meaningful, positive interactions with your brand. These interactions are known in marketing as touchpoints. The more positive and memorable the interactions, the further that person progresses in the customer journey towards conversion (buying into your product or service).

The use of VR and AR technology in your marketing materials is a significant touchpoint because its interactive nature makes it memorable. 

#3 Safety First

In this era of a pandemic with restricted travel, brands have had to reinvent the ways they interact with their target audiences. With VR and AR technology, you can virtually open your doors to connect with people in a safe and fun way once again.

One application of this technology is to host virtual or hybrid events in 2022. Here are a few examples of the VR and COVID-friendly events SNEAKY BIG recently made possible:

Our custom virtual sets made each of these events a rousing success. At SNEAKY BIG, our team of virtual set designers and motion graphic artists utilize Unreal Engine to create these immersive sets. 

SNEAKY BIG Handles All the Virtual Heavy Lifting

VR and AR technology can be a LOT of work – so let SNEAKY BIG do all the heavy lifting for you. With our full-service production facility, crew of talented and experienced virtual set designers and state-of-the-art equipment, we have all your virtual production needs covered.
Contact us today to get started!

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