Why You Should Invest More in Your YouTube Channel
When social media first began to boom, a lot of brands jumped on the social bandwagon, creating Facebook pages, Twitter accounts, Instagram profiles and YouTube channels … all before the brands even had a social media strategy in place. Now, it’s fairly common to go to a company’s website and click on its social icons only to find dormant social platforms. Not only are these dormant accounts taking up social media space, but they also represent a missed opportunity to connect with the brand’s target audience.
This is one scenario in which people don’t invest in their YouTube channel. The other is that many brands did kick things off with a social media strategy but found that video creation for YouTube required too much effort, too much money, too much … everything.
We get it – it’s a lot of work to maintain social platforms and determine ROI for all of that effort. And finding a video production company that creates engaging, high-quality video is not always easy. But we believe that video marketing, specifically on YouTube, is worth the investment of time, resources and brainpower necessary to make it successful. Here’s why.
People Want It.
People’s attention spans are getting shorter and they are becoming less and less likely to read, making video an increasingly important device for getting your brand messaging in front of them. As reported by Social Media Today, 72 percent of customers prefer learning about a product or service through a video over other methods.
One of the great things about video marketing on YouTube is that it gives you great content to share on other social media platforms. And when used on these other channels, videos consistently outperform other types of posts in views, engagements and responses. Thus, making your investment a win-win across the board for your social media marketing strategy.
It’s amazing to see how quickly YouTube is growing across the world. It has 2 billion logged-in monthly users, up from 1.8 billion in May 2018, according to a Statistica report. In the U.S. alone, 73 percent of adults in the U.S. use YouTube, as stated by the Pew Research Center. This puts it above Facebook and all other social media platforms.
YouTube is second only to its parent company, Google, as the world’s most powerful search engine. If used correctly, it can help you attract a hyper-targeted audience, who are usually the most willing to convert to the product or service you’re offering.
Have we convinced you that YouTube is worth an increased investment? Excellent! Check back in with us soon for a blog on how to grow your YouTube channel.
Need Some Help?
SNEAKY BIG Studios is a full-service video and audio production studio. With two sound stages, a recording studio, top-of-the-line equipment and an incredible production team, we’ve got everything you need to create YouTube videos that convert – all under one roof and all competitively priced. Contact us to get started on your next video production today.