Top Video Marketing Trends We Predict for 2020
In the past decade, video marketing has become a crucial component in business marketing strategies. According to Hubspot, 85 percent of digital marketers use video as a front-running marketing tool and 99 percent of those digital marketers will continue to prioritize video in 2020, either increasing or maintaining their video budget.
To sum it up, video marketing isn’t going away anytime soon – it only continues to gain momentum. From 360-degree video to social media stories, we’ve rounded up the top video marketing trends of 2020.
Optimizing Your Video
Stand out from the competition by implementing search engine optimization (SEO) into your video marketing strategy. An important step to ensuring your content gets noticed, optimizing your video will make it appear higher on search engine results and get served more frequently to your target audience. Creating original thumbnails and adding relevant keywords, tags, titles and closed captions are all great SEO tactics to use when creating and posting content. According to Brainshark, you can actually double your search engine traffic by utilizing an original thumbnail.
Interactive 360-degree video and virtual reality technologies are heating up in 2020. Now more than ever, interactive video is making it easier for brands to engage with audiences and showcase their products, tools and services. In fact, a study from Retail Dive found that 360-degree and virtual reality video advertisements performed exceptionally better than regular advertisements, with a 46 percent higher video completion rate. At SNEAKY BIG, we’re using virtual sets and immersive graphics to make our client’s stories come to life.
Social Media Stories & Video-Driven Apps
More businesses are utilizing social media stories, especially on Instagram. Stories take a more personalized approach to video marketing and create a sense of brand loyalty for consumers. Stories allow you to be more authentic and give your audience an inside look into your day-to-day life. Video-driven apps like TikTok will also dominate in 2020, continuing to attract viewers with its relatable, humorous and easily accessible content.
It’s a big year for online shoppers with the rise of shoppable videos. An ideal marketing tool for retail brands, shoppable videos allows consumers to purchase a product in a matter of seconds. Simply click on the product in the advertisement and the user will automatically be directed to checkout. The tool is also great for upping your conversion rates, giving consumers the ability to buy instantaneously.
OTT Video Advertisements
Over the past few years, over-the-top (OTT) media services like Netflix, Hulu, Amazon Prime, and YouTube TV have greatly changed the television landscape and the way consumers choose to stream video. In fact, 69 percent of Americans pay for some type of video streaming service, according to Deloitte. With the steep rise in popularity, many digital marketers are creating OTT-friendly video advertisements and seeing game-changing results. According to Intertrust, OTT advertisements have reported a 97 percent completion rate – which is pretty unbeatable if you ask us.
Want to create your own original content? Our experienced team is ready to assist with any of your production needs. From concepting ideas and writing scripts to talent acquisition and set-building, SNEAKY BIG is ready to make your vision come to life. Contact us here or give us a call at 480-344-0100 to get started.